No matter what business industry you are in, times are tough these days when it comes to getting new sales and increasing profits. Businesses are forced to utilize strategies that can reach their potential and existing customers both easily and affordably.
With the amazing popularity of mobile phone devices, businesses cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to surf the web. However, most businesses still do not have a “mobile-friendly” website.
Traditional websites are built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a traditional website that has not been “mobilized” on a mobile phone is almost impossible. You have to scroll all over the place just to find the information you’re looking for due to the limited space.
In fact, most “non-mobilized” websites don’t even load at all on mobile devices. Most people use their smart phones to search for local businesses while out on the go. As soon as they hit a website that they can’t navigate or use, they quickly exit the site and move on.
Can you start to see how companies are missing out on some SERIOUS business by not having mobile-friendly websites?
Here are a few other reasons your business MUST have a mobile website:
Portability and Accessibility
Compared to a desktop or a laptop, mobile phones can be taken anywhere people go at any time of the day or night. In fact, most people keep their cell phones within reach at all times. Not only that, but people are using them more than ever to surf the web. If you want to get noticed easily and maintain the proper mobile presence, a mobile website is the perfect place to start.
Mobile Search
Most smart phones today are equipped with applications that assist in convenient online search resources such as Google and Yahoo! Your business can easily be found when people search for products or services such as yours from their mobile devices. However, that visibility is useless if they click to get to your website and can’t find the information they need because your website won’t display properly on their phone.
Localization
Mobilizing your website is the perfect way to help your local customers find you. Mobile websites have to be smaller than traditional websites, which means you have to limit the amount of content you put on them. So it’s important to only put the information your visitors need while visiting your website from their mobile devices. Most people on the go are looking for your phone number, directions to your establishment, or your services list. So make sure these things are readily available and easily accessible on your mobile website.
Mobile websites can drastically increase the number of potential customers who are exposed to your business without spending a bunch of extra money on advertising.
