I’m about to share my top five hottest SEO tactics for 2021.
Now these are tactics that you should not ignore and they’re going to be absolutely essential for you to succeed this year, and as you’ve noticed this isn’t a video shot in 2020 and I’ve simply changed the title because i was too lazy to create a new one!
SEO changes and evolves constantly to adapt to Google’s algorithm and so do the methods and strategies that marketers use to help their customers rank better on search results.
Now 2021 deserves its own videos to address its challenges and I’m gonna share 5 tips with you now.
My 1st recommendation is to pay attention to core web vitals.
In May 2021, Google is introducing core web vitals into the algorithm meaning your scores in these categories are going to influence your rankings.
My favorite place to check core web vitals is in GT Metrics, now you can run lighthouse directly from Google chrome but I prefer GT Metrics because it lays out the three most important metrics out front and center.
The largest contentful paint measures how quickly users see content, total blocking time tells you how much time is blocked by scripts during your page load.
Cumulative layout shift measures how elements on your page move around when it loads and all three of these can correspond to crappy user experience if not optimized so get this part fixed right away.
Tip number 2 is to double down on backlinks as Google has shown us in its last core algorithm updates that they still care a lot about authority.
Just check out the search result for a review of a mail enhancement pill.
Results reveal some ads at the top, then we see our familiar friend Amazon, then we find a St. Louis newspaper, followed by Associated Press.
Although you might have guessed, these top results don’t share much relevance at all with the topic of male enhancement pill nor should they, but Google is ranking them anyways because of their authority and backlinks.
So in 2021 I’m putting tremendous focus on my link building, particularly getting links from authoritative websites.
Try using techniques like digital PR to create well-researched statistical based content pieces and reaching out to journalists to try and get published in the major news articles.
You could also use an authority builders A-list link service for a fee. There are plenty of these services online. Just Google “Backlink Services”.
Tactic number 3 also involves doubling down but this time with content generation.
Have you ever noticed why a crappy pizza website is ranking higher than another in Google even though one has better links and better content, technically better all around.
If this happens to your website vs. a competitor, do yourself a favor and check to see how many pages the competitor’s website has and then check to see how much internal linking they have to the pages that you’re competing for.
There’s a good chance they’re just beating you when you have a huge website focused around this particular topic.
Google starts to consider you to be an authority on that topic.
It’s called topical relevance and if you want to learn more about that I left a link to an article in the description down below, but in a nutshell just make bigger websites with more pages.
You can use a tool like surfer’s content planner to map out huge silos and interlink their pages together.
My 4th piece of advice is to focus on user experience metrics particularly bounce rate.
When a user clicks on your page and then immediately hits to go back to the search result because they didn’t like what they saw, this typically signifies to Google that the user didn’t find what they were looking for.
If they didn’t get an answer to their search query and had to go back to the search result in order to find something else, Google is going to start paying more and more attention to this action.
There’s a war going on in 2021 and it all boils down to competing for everyone’s attention.
Google is in competition with so many addictive social media platforms and they recognize that they need to deliver a high value user experience in order to keep people on their platform longer.
So work on your bounce rate, get search intent correct, be clear above the fold on your page that your article answers the search query and provide the answer which people are looking for.
If you make your readers work harder to find the answer, they’re just going to find another web page that gives them that answer faster and you’ve lost them as a visitor.
My 5th and final piece of advice is to always portray your website as a real brand.
You always want to look like you’re a real business and not just a little rinky dink website.
Millions of sites are launched every day. Maybe your website is actually a digital storefront for a real physical business but you still need to show Google what your site is about.
So how do we do that?
You simply deck out your About page and feature multiple people that comprise the team that runs your business.
You could offer multiple ways of contacting you through the website, multiple emails for different departments, a business phone number and address.
Think about it this way…
The ultimate goal of a real business is to give you multiple different ways for you to contact them so they can do business with you.
Remember to include all of your social profiles like your Facebook page, your Twitter page, your Youtube channel, your Linkedin, Pinterest etc.
All that kind of stuff and tie it all together with proper schema on the website.
You can find more SEO tips from Moz by checking out their article titled 21 Smart Google SEO Tips for 2021.
Source: This seo video and content was found on Youtube